Construction and Dissemination of City Image in Mobile Short Videos

摘要

With the rapid development of mobile short videos, city image oriented short videos that are discovered, produced, and disseminated from user perspectives are increasing, which not only enriches the multiple connotations of city image but also dissolves the integrity of city image to a certain extent. In this paper, it is believed that the positivity of multiple subjects to participate in the construction and dissemination of city image should be fully mobilized, forming a joint force for dissemination to help the healthy development of the city image in mobile short videos.