A Study on the Competition and Cooperation of Tourism Along the 'Silk Road Economic Belt': A Case Study of Five Provinces in the Northwest China

摘要

The construction of the "Silk Road Economic Belt" has brought about good opportunities for the five northwestern provinces to carry out in-depth cooperation and share tourism resources to achieve new tourism development. Based on Porter's diamond theory, this paper evolves the diamond model of enterprise competition into a diamond model of tourism competition, compares the competitiveness of tourism in the five northwestern provinces, and analyzes the differences. Further, it uses big data platforms to obtain data such as the number of tourists and source areas, analyzes the current status of the tourism industry market, and researches the current situation of competition and cooperation in the five northwestern provinces from the perspective of tourism products. The results show that most of the self-service travelers traveling to the northwest come from first-tier cities or regions; the regional cooperation effect is not ideal; there are not many types of inter-provincial cooperative tourism products, lacking high-end products, and the tourism routes involving multiple provinces are countable. This paper attempts to establish a tourism cooperation model and mechanism in the five northwestern provinces and a coordinated development system for regional tourism, in order to provide reference for the evaluation of the level of regional tourism synergy development in the future.