Study on Influences of Screen Culture on Developing Modern College Students' Values

摘要

Screen culture is a new culture rising with the development of TV and film industries, having features of being general, visual, guiding and amusing. In the meantime, screen culture is in a close connection with college students, impacting the formation of students' values. Screen culture is a public thing carrying social value, and the screen culture in market economy is a main part factored in forming students' values, so it has been an important necessity to lead and set up students' values through strengthening the leading role of screen culture in the construction of socialist core value system, setting screen culture appreciation course in colleges and making full use of public film ads enable students to cultivate senses of social responsibilities.