An Analysis and Reflection on Reading of College Students' WeChat Reading

摘要

The fragmented reading of the Internet era has greatly impacted college students' reading preferences. Through WeChat, college students get text reading, image appreciation, sound communication, so WeChat is that they use mobile Internet terminal to read the new way. Through the analysis of the use about college students' WeChat, the following conclusions are drawn: from the motivation of college students' using WeChat, the demand for knowledge growth is the strongest, and the demand for emotional consumption is the weakest. From the reading content of college students' WeChat, the campus consulting category, especially the school's WeChat is the primary concern and reading of college students. Based on this study, it is found that it is necessary to guide students to use a reasonable WeChat, play the role of WeChat in the growth and emotional needs of college students. On the other hand, the universities should pay attention to the development of WeChat function and play the role of new media Media "to the cultural people" role, to serve the needs of students to grow.