The Effect of Halal Destination Image and Visitors Satisfaction on Tourist Loyalty (Object In Bukit Tinggi City Of West Sumatera)

摘要

This research aims to clarify: the influence image of halal destinations variable and to tourist satisfaction variable Against tourist loyalty in Bukit Tinggi city. This research uses quantitative approach with explanatory research. This research uses three variables: tourist satisfaction, image of halal destinations, and tourist loyalty. The collection of data obtained through a questionnaire which distributed to 210 respondents. The sampling technique using purposive sampling with the population of the archipelago tourists came from outside the city of Bukit Tinggi, who visited at least twice to the tourist attraction in Bukit Tinggi City for a tour. Analysis of this research data using descriptive analysis and path analysis. The result of the research shows that the image variable of halal destinations and the satisfaction of tourists has a significant effect on the loyalty variable of tourists. Based on the results of the research, regional government and tourism businesses should maintain the image of Bukit Tinggi City to increase the intensity of tourist visits by promoting all kinds of tourist attraction, in Bukit Tinggi City and optimizing the tourist attraction in Bukit Tinggi City by making tourism packages.