Corporate Social Responsibility and Corporate Communication

摘要

The purpose of this paper is a study on the idea that organizations are aware of the importance of the stakeholders objectives especially in improving profits for the company's business through corporate image and reputation. The important factor to boost the image and reputation is through the ability to communicate, and to innovate the human resources, and to build the company's performance. In short, communication can connect internal and external interests of the public, especially for carrying out Corporate Social Responsibility (CSR) programs. Therefore, it is important to analyze theoretically as well as looking in practice on how the relationship between CSR and Communication of a corporation can improve the business image and reputation.