Chinese Journalist Professional Identity in Newspapers Transition

摘要

This article summarizes the basic situation and main advantages of newspaper media development. By analyzing newspaper transformation practice, this paper tries to discuss the future direction. Maybe the feasible framework of future newspaper industry is mainly newspaper-oriented, leaving media as a platform for influence and public opinion. Therefore, journalists' professional identity in transition deserves attention and discussion. It pays particular attention to the feelings and changes of journalists as communication subject. Trough analyzing on journalists' professional identity in transition, it tries to explain what is professional identity and how to intensify it. Based on surveys and interviews about satisfaction and loyalty, it tries to provide countermeasure in exerting initiative and creativity.