Analysis on the Preference Scale of Inbound Tourism Market in Fujian

摘要

Based on the data of inbound tourism in Fujian from 2006 to 2015, we analyze the preference scale of the inbound tourist market in Fujian. The research results show that the most important inbound tourist market in Fujian is the United States, Singapore and Malaysia, the difference of the preference scale is not large, and the trend of most countries is stable. According to the results of empirical analysis, it is proposed to take measures to consolidate the Southeast Asian market as well as the European market.