Research on Strategy of the Third Party Logistics Enterprises Customer Relationship Management in China

摘要

Customer relationship management is a mode of management that emphases meeting the demands to promote the entire enterprise business. The third-party logistics enterprise is an emerging industry, its nature is the service, and it provides services for end-user products and the manufacturer production, provides organization and coordination of services for supply chain. As a service industry, there are many differences from other industries, it pursuit for not short-term effectiveness, but for customer satisfaction and keeping them back. The purpose of improving customer satisfaction, enhancing the competitiveness of enterprises can be achieved not by simple advertising promotions but by customer relationship management. From the need for establishing customer relationship management, this paper analyses a series of problems about the third-party logistics customer relationship management, and puts forward a series countermeasures about customer relationship management.