The purpose of this chapter is to analyze the investor's psychological characteristics and investment decision-making behavior characteristics, to study the investor sentiment under the network public opinion, and then analyze from three aspects: First, investor sentiment analysis and how to spread in the online media; The influence mechanism of investor's emotion on the stock market and its effect; the third one is to measure the investor's emotion based on the degree of attention, trying hard to sort out the internal relations between the investor's sentiment and the network public opinion and the stock market, in order to lay the theoretical foundation of this article.
展开▼