Gartner stated: "By 2020, customers will manage 85% of their relationships with enterprises without interaction with a human." User identify will be key to such digital interactions and the Digital Service Provider (DSP) that manages this identity will also need to stitch together these different interactions to create the personalized user journey. This journey will bring together digital technologies, the digital customer and the digital economy. Figure 1 below depicts the different components and characteristics of the future DSP which will play a key role in realizing Gartner's prediction.
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