Dependency between type of product purchased and payment method opted by Indian consumer in Mobile shopping

摘要

Mobile commerce users grows exponentially in India as India becomes number two in smart phone users in world. So there are lots of scopes to analyze mobile user's data to find unknown facts of Mobile commerce. To achieve objective of this paper authors conduct a survey named Mobile commerce usage in India. They collected a sample of 335 users in one month time duration via online medium (Google Forms). The major difference between online and traditional shopping is that in online shopping there is no touch, feel and trust. So the consumer gets afraid to pay first before receiving the product. In this paper authors try to find out relationship between type of product and payment method opted by Indian consumer in Mobile shopping. The result of experiment shows that P value is 0.005175 which is significant at 95% confidence. It tells that consumer opted payment method according to the type of product.