On the Ideological and Political Education of College Students in the New Media Era

摘要

With the rapid development of modern information technology, new media provide a new carrier for the cultivation of talents. At the same time, it puts forward new challenges to the traditional educational model, and the university students are the main audience of new media development. New media gradually occupy the life of college students and have a profound impact on college students' ideology and behaviors. In order to better carry out the ideological and political education of college students in the new media era, this paper analyzes the influence of the new media age on the ideological and political education of college students, expounds the opportunities and challenges brought by the development of new media technology to the ideological and political education of college students, and proposes measures to carry out political and ideological education in the new media era.