Research on Agricultural Products Circulation Model and Countermeasures under the Background of Electronic Commerce

摘要

Circulation of agricultural products is vital to the national economy and people's life. The rapid development of e-commerce has injected new vitality into the circulation of agricultural products. In order to promote the circulation efficiency of agricultural products in china, this paper analyzed the traditional and modern circulation model under the background of electronic commerce. This paper summarized modern circulation model into four models, that enterprise self-built website direct sales model, network information platform model, specialized e-commerce trading platform model and integrated supply chain sales model. After described the advantages and disadvantages of the four circulation models under the background of electronic commerce, against their disadvantages, this paper put forward the countermeasures for the efficient circulation of agricultural products. The countermeasures are from the government, enterprises, supply chain and the Internet of things aspects, they are practical and comprehensive, can promote the circulation of agricultural products in China and optimize the distribution of agricultural products in China.