The SWOT Analysis of the Intangible Cultural Heritage of Changle Story

摘要

Changle story, which has been listed as a state-level intangible cultural heritage, is a priceless cultural treasure to the whole world. It is quite necessary and worthwhile for us to research and explore how to make the fullest use of its cultural and economic values. The current paper will carry out the method of SWOT analysis to do some research on the advantages, disadvantages, opportunities and threats of inheriting and preserving Changle Story, aimed at figuring out some effective strategies in better inheriting and preserving it so that it will always exist under the survival rule of modern society.