Analysis of Personalized Information Mining and Recommendation Technology in E-Commerce based on Semantic Web Ontology

摘要

In this paper, we first introduce the hierarchical structure of semantic Web, the goal of semantic Web, and describe the definition of ontology and the properties of the elements such as concepts, relations, functions, axioms and instances. In this paper, the domain ontology is integrated into the Web mining and personalized recommendation process, which can make full use of the semantic knowledge in preprocessing, pattern discovery and online recommendation. The paper presents analysis of personalized information mining and recommendation technology in e-commerce based on Semantic Web Ontology.