Analysis on the Spreading Path on Line of Folk Culture in the Internet Era-Based on the Study of Folk Culture in Jilin Province

摘要

Publication is always the very important method for preserving and spreading the folk culture. In the Internet age, spreading on line gives more opened and polybasic spreading methods to the folk culture. According to the relative research of folk culture in Jilin Province, there are four spreading paths on line of folk culture to be studied: using the social media, like Wechat and Micro-blog; deep cooperating with tourism website; exploring the materials from online games and digital animations; applying the virtual reality technology.