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Information architecture design for travel website using top-down approach on card sorting method

机译:信息架构设计为旅游网站使用卡片排序方法的自上而下方法

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The emergence of global web has affected the ways companies and entrepreneurs conveying information and communicating with the public. The travel industry is no exception. Travel website as the object of this study is perceived as less fulfilling in relation with the needs of the web users on the structure of the menu and the delivery of information. It is supported by the results of questionnaires that have been distributed to the respondents of this study. Therefore, the design of Information Architecture (IA) of the travel website was done by involving organizations and users and the usability of the produced IA on the website was analyzed. IA design was done by using a top-down approach on card sorting method, while the process of card sorting was done by doing closed card sort. Tests on the prototype used a Heuristic Evaluation method with the assessment system used severity ratings. The tests involved three evaluators. Evaluators performed testing by using usability guidelines that only focus on IA. From the test results, there were seventeen usability guidelines with an average value of 0 out of the 20 usability guidelines used in this study. This value indicates the absence of problem found in the tested prototype. In overall, the website can work appropriately because it already meets the required usability.
机译:全球网络的出现影响了公司和企业家的方式传达信息和与公众沟通。旅游业也不例外。旅行网站作为本研究的对象被认为与网络用户的需要在菜单结构和信息传递中的需求方面的情况下不太满足。它得到了向本研究受访者分发给了这项问卷的结果。因此,通过涉及组织和用户来完成旅行网站的信息架构(IA)的设计,并分析了该网站上生产的IA的可用性。 IA设计是通过使用卡片排序方法的自上而下方法来完成的,而卡排序过程是通过封闭卡排序完成的。原型测试使用了评估系统使用严重程度评级的启发式评估方法。测试涉及三个评估员。评估人员通过使用只关注IA的可用性指南进行测试。从测试结果中,在本研究中使用的20个可用指导方面,有17个可用性指导方针的平均值为0。该值表示测试原型中存在的问题。总的来说,该网站可以适当地工作,因为它已经符合所需的可用性。

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