The Willingness to Use Mobile Libraries in Colleges: Cognitive Lock-In

摘要

From the perspective of cognitive lock, according to the development status of college mobile libraries in China, the article concerns about how cognitive lock-in affects the user's willingness to use mobile library. 6 variables are defined which include emotional lock-in, material lock-in, perceived usefulness, perceived ease of use, perceived costs, willingness to use. Therefore, this paper proposes the hypothesis about the relationship among these six variables and finally constructs a research model of the impact of cognitive lock-in on the willingness of users of mobile libraries in colleges and universities. Based on literature surveys and questionnaire surveys, SPSS and structural equation model analysis shows that material lock-in positively affects users' willingness to use, perceived usefulness, perceived ease of use, and has a negative impact on perceived cost. Emotional lock-in positively affects perceived ease of use, and perceived ease of use positively affects users' willingness to use and perceived usefulness, perceived cost negatively affects the user's willingness to use. Finally, combined with the research results, some suggestions are proposed for the construction and service of college mobile libraries.