Contextual Embeddedness of Organizational Routines' Replication ----Perspective on Specificity of Business Unit

摘要

Replication of organizational routines, as a kind of value-creating strategy, is getting extensive attention of academe, while "replication dilemma", which is called the interaction and gaming between new context and existing routines, induces inefficiency or even failure of replication, and then becomes the pivotal topic of theoretical research and management practice. On the basis of drawing on recent theorizing on context dependency of replication, we point out that the internal contextual embeddedness is core issue of replication, and then introduce a new specific business unit to display and depict organizational context-magic in the process of replication. In terms of "rational calculating or emotional coupling" and "TMT intervening or indulging", this paper gives expression to context differences of replication.