Jilin Province is the main base of ice and snow tourism and Changchun City as the capital city of Jilin Province, is the economic, political, cultural and transportation center of Jilin Province. Changchun has a unique geographical location and climatic conditions as well as rich cultural deposits, with the advantages of winter tourism. But under the condition of fierce market competition, the humanistic tourism resources including architecture, transportation, and local specialties also need urgent integration and development. The development of ice and snow tourism in Changchun City also faces opportunities and challenges. Based on the analysis of the current situation of ice and snow tourism in Changchun City, this paper points out the existing problems of ice and snow tourism, and then puts forward the solving strategies.
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