Study on User-driven Business Model Innovation for Traditional Manufacturing Enterprises in the 'Internet Plus' Age

摘要

In the industrial age, the traditional manufacturing enterprises must pursue the scale, cost and speed. The business model focuses on the enterprise's own value chain and is separate from the market and the users. In the Internet + era, the various market changes brought by the Internet have affected the logic and laws of value creation in manufacturing enterprises. Enterprises need to interact with customers and pursue personalization, user satisfaction, pleasant surprise and loyalty. The user-driven business model is oriented by the individual needs of users, takes the Internet as a basic platform and the big data as the core resources, with the core competence of insight into customers and integrating resources.