Delivery lead time decision under multi-commodity influence with competition

摘要

This paper studies under the retailer's competition a supplier how to make an optimal decision about the delivery lead time. With continuous development of the financial market and the trade market, more and more companies are choosing to have a make to order production plan as to save money from storage, and considering the process of production orders, product quality and the level of order, production planning, etc. are all needed to take into account. How to make the optimal pricing strategy and save cost must be considered in the development of the enterprises. pricing which related to the allocation of market share and to the development of corporate profits is existed in all aspects of production planning, during the production planning in the development process, we often have to consider the delivery problems in production planning and the impact on prices, delivery all these issues under different conditions are all we need to analysis. The main purpose of this paper is to consider products planning under market complementary conditions, the retailer optimal decision of price and delivery time, according to different situation of market. How to set up delivery lead time in order to maximize service levels meeting all consumer's satisfaction. The next is to satisfy the price, the delivery and ordering supplements link between these three shipments. In the course of the analysis, we found that the price of the entire decision-making model on delivery is part of a concave model, there is an optimal value, which we call it the best result. At the same time there is a close relationship between the price and delivery time means that this research between model and the fact in some kind has similar part. Description the study has some certain reference value and the significance.