Research on the Competitive Power of Famous Sports Brands in China

摘要

Through literature, field investigation, induction and mathematical statistics research methods, from the current complex economic situation at home and abroad. Discussed "the gain and loss "of the developing pattern of famous sportswear industry in china", Pointed out that after the brief Olympic effect in 2008, the development model of famous sportswear in China has already encountered unprecedented challenges at present, domestic market presents homogeneity and vicious competition characteristics, the foreign market appeared the phenomenon of "short board". This article considers, in order to upgrade the living space of famous sportswear enterprises and transnational sports brand jungle in china, The key link lies in the innovative construction of its own brand competitiveness.