BRANDING AND BRAND AS FACTOR OF THE COMPETITIVE ADVANTAGE IN SPORTS

机译：品牌和品牌作为运动竞争优势的因素

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Srećko Bačevac; Jovan Veselinović; Dragan Životić;
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年度 2020
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机译：品牌形象和品牌声誉对于在运动服装行业实现持续竞争优势有何影响？

BRANDING AND BRAND AS FACTOR OF THE COMPETITIVE ADVANTAGE IN SPORTS

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