An Empirical Study on the Relationship between Media Enterprise Competitiveness and Social Responsibility

摘要

In today's society, people are increasingly demanding companies. In addition to winning profits, a successful company must be able to perform its social responsibilities well. The different social responsibility behaviors of enterprises affect their competitiveness to a certain extent. This paper chooses the media industry with large social responsibility as the research object. Based on the stakeholder theory, it establishes the media enterprise social responsibility evaluation index system, studies the relationship between media corporate social responsibility and competitiveness and guides significance for corporate social responsibility behavior, in order to help the company's healthy development.