Crossing over the mountain: how to create memes outcompete fear and misinformation

摘要

This talk will offer attendees the opportunity to think about how they communicate their scientific discoveries so that the general public can both understand and help carry messages forward to their own networks. This talk will demonstrate the art ofstorytelling, discuss how ideas are packaged into memes that must compete with all other information available, and show examples of people in a wide variety of networks WHO are successfully engineering memes that outcompete fear and pseudoscience.