ON THE INFLUENCE OF IMPACTS ON MOTIVATIONS IN PRODUCT SECOND LIFE PRACTICES: THEORY AND EVIDENCE

摘要

According to reinforcement theory, the perceived impacts of a behaviour do exert an effect on the level of motivation to re-engage in like behaviour at some point in time. More specifically, the impacts consumers perceive with respect to their product second life practices significantly and substantially predict their motivations to engage in further product acquisitions by means of these same practices. The impacts consumers perceive with respect to their product second life practices only marginally influence economic motives but account significantly for a broad range of other motivations such as social contact, ecological, protester, nostalgia and, to a lesser extent, treasure hunting motives.