A TYPOLOGY OF CONSUMER PREFERENCE PARABOLAS

摘要

Based on a review of the literature and our conceptualization, two dimensions appear useful in classifying quadratic preference functions, the number of determinate attributes (single or multi-attribute) and the preference mechanism (target-attribute matching or attribute tradeoff). This classification results in four categories of quadratic preference functions, which we refer to as single-target matching, multi-target matching, single attribute trade-off, and multi-attribute trade-off.