CLASSIFICATION AND PROFILING OF SOCIALLY RESPONSIBLE (SR) INVESTORS: A VALUE-ORIENTATION PRESPECTIVE.

摘要

This study is first of its kind to not only formulate clusters within the SR investor group, but also to analyse and differentiate the groups on the basis of value-orientation. Further research is being undertaken which looks at additional profiling variables to better understand the three clusters. This study not only provides new insight into SRI behaviour, but also can help policy makers to understand what values motivate SR investors. Additionally, marketers can benefit from understanding the value differences between the SR investor clusters, so as to cater them accordingly.