AN EXPLORATORY STUDY OF THE ROLE OF CULTURE AND LOCUS OF ATTENTION ON ESCALATION OF COMMITMENT

摘要

The structural equation model which contains IC, Attention, Jazz and Bus shows that it has a good fit. The structural model also shows that the higher the level of collectivism, the higher the level of attention to the field. In addition, the model also shows that the higher the level of attention to the field (holistic attentional style), the lower the propensity to escalate. However, the effect is found significant only in the scenario involving invested time and effort, but not in the scenario involving invested time and money. The effect size for Attention is considered medium while that for escalation of commitment (in this case Jazz) is small.