HOW TO ACHIEVE INNOVATION AMBIDEXTERITY IN NEW PRODUCT DEVELOPMENT: A CROSS LEVELS AND LONGITUDINAL CASE STUDY IN CHINA

摘要

Drawing upon the literature and field data, this study reveals that organization-level and individual-level ambidexterity are involved in balancing radical and incremental innovation in new product development. Generally, organization-level factors include structural differentiation and contextual ambidexterity. Individual-level factors include top manager integration and middle manager linking. In detail, we also identified specific actions in each constructs.