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Western and Eastern Virtue Ethics in Consumer Research: Review, Synthesis, and Directions for Future Research

机译：消费研究中的西部和东方美德道德规范：未来研究的审查，综合和方向

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1. How is virtue ethics implemented in the literature on con-sumer research? 2. Are there similarities between Western (ancient Greek) and Eastern (early Chinese) virtue ethics that could fertil-ize future research in specific areas?

机译：1.在Con-Sumer Research的文献中实施的美德道德如何？ 2.西部（古希腊）与东部（早期汉语）的美德道德之间是否存在相似之处，可以在特定领域培养未来的研究？

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来源
《Winter Marketing Academic Conference》|2018年|1 v. (various pagings)|共1页
会议地点
作者
Nils Christian Hoffmann; Guli-Sanam Karimova; Ludger Heidbrink;
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原文格式 PDF
正文语种
中图分类市场学;
关键词
ancient Greek virtue ethics; cross-cultural consumer research; early Chinese philosophy; literature review; virtue ethics;

机译：古希腊美德道德;跨文化消费研究;中国早期的哲学;文献评论;美德道德;

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4. Western and Eastern Virtue Ethics in Consumer Research: Review, Synthesis, and Directions for Future Research [C] . Nils Christian Hoffmann, Guli-Sanam Karimova, Ludger Heidbrink Winter Marketing Academic Conference . 2018

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Western and Eastern Virtue Ethics in Consumer Research: Review, Synthesis, and Directions for Future Research

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