Brand Cocreation in Web 2.0: When Perceived Ability to Influence Plays a Role

机译：Web 2.0中的品牌Cocreation：当感知会影响力的能力发挥作用时

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摘要

What impact does consumers' perceived ability to influence a brand have on the consumers' desire to cocreate with that brand?

机译：消费者认为影响品牌的能力有什么影响对消费者对该品牌对CORATEATE的愿望？

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来源
《Winter Marketing Academic Conference》|2017年|1 v. (various pagings)|共3页
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作者
Eric Kennedy; Francisco Guzman;
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原文格式 PDF
正文语种
中图分类市场;
关键词
brand cocreation; brand perception; Web 2.0; experimental design;

机译：品牌cocreateation;品牌感知;Web 2.0;实验设计;

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专利

1. When perceived ability to influence plays a role: brand co-creation in Web 2.0 [J] . Kennedy Eric, Guzmán Francisco Journal of Product & Brand Management . 2017,第4期

机译：当影响力发挥作用时：Web 2.0中的品牌共创
2. Building brands with interactivity:The role of prior brand usage in the relation between perceived website interactivity and brand responses [J] . Hilde A.M. Voorveld, Guda van Noort, Meryl Duijn Journal of Brand Management . 2013,第7期

机译：建立具有互动性的品牌：以前的品牌使用在感知的网站互动性和品牌反应之间的关系中的作用
3. A Model to Investigate the Influence of Channel, Perceived Web Quality, Brand Awareness, Perceived Quality on After-sales Service of the All-in-one Office Products [J] . Chaisak Chitcharoen, Penjuree Kanthawongs, Kanokorn Wathanasuksiri, Procedia - Social and Behavioral Sciences . 2013,第2期

机译：调查渠道，感知网站质量，品牌意识，感知质量对多合一办公产品售后服务影响的模型
4. Brand Cocreation in Web 2.0: When Perceived Ability to Influence Plays a Role [C] . Eric Kennedy, Francisco Guzman Winter Marketing Academic Conference . 2017

机译：Web 2.0中的品牌Cocreation：当感知影响的能力发挥作用时
5. Brand Loyalty in the Massively Multiplayer Online Role-Playing Game Market: Examining the Influence of the Freemium Business Model [D] . Wilburn, Donald L., Jr. 2018

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6. The Influence of Social Support and Ability Perception on Coping Strategies for Competitive Stress in Soccer Players: The Mediating Role of Cognitive Assessment [O] . Zhao Dai, Qiang Liu, Wenhui Ma, 2021

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7. A Model to Investigate the Influence of Channel, Perceived Web Quality, Brand Awareness, Perceived Quality on After-sales Service of the All-in-one Office Products [O] . Chitcharoen Chaisak, Kanthawongs Penjuree, Wathanasuksiri Kanokorn, 2013

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Brand Cocreation in Web 2.0: When Perceived Ability to Influence Plays a Role

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