The Effects of the FTC-Mandated Disclosure on Homeopathic Product purchase Intentions

摘要

This research examines several important questions that are currently relevant to marketers, advertisers, and public policy makers. Specifically, the following research questions are addressed: 1. Does the FTC-mandated information disclosure in over-the-counter (OTC) homeopathic product advertisements reduce consumers' perceptions of efficacy and purchase intentions? 2. Does perceived efficacy mediate the effect of the informa-tion disclosure on consumers' purchase intentions? 3. Will the information disclosure in OTC homeopathic product advertisements have similar effects across prod-uct users and non-users?