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Consumer Adoption of Radically New Products: The Role of Expected Learning Opportunities

机译：消费者采用自由基新产品：预期的学习机会的作用

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摘要

The research question is how should radically new products be communicated so those consumers understand the benefits they can gain by adopting the product.

机译：研究问题是如何沟通新产品，所以这些消费者通过采用产品来了解他们可以获得的好处。

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来源
《Winter Marketing Academic Conference》|2017年|1 v. (various pagings)|共3页
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作者
AjmalHafeez; Marit Engeset; Fred Seines;
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原文格式 PDF
正文语种
中图分类市场;
关键词
radically new products; perceived learning opportunities; consumers' evaluation; innovation adoption;

机译：自然的新产品;感知学习机会;消费者的评价;创新领养;

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专利

1. The Role of Product Originality, Usefulness and Motivated Consumer Innovativeness in New Product Adoption Intentions [J] . Li Guoxin, Zhang Ruijin, Wang Chao Journal of product innovation management . 2015,第2期

机译：产品原创性，实用性和积极的消费者创新在新产品采用意图中的作用
2. The role of a large competitor’s entry and level of innovativeness in consumer adoption of new products [J] . Yongbum Kim, Jayoung Choi Asia Pacific Journal of Innovation and Entrepreneurship . 2017,第1期

机译：大型竞争者的进入和创新水平在消费者采用新产品中的作用
3. Accelerating Adoption of New Products of Thai Consumers: The Moderating Roles of Self-Brand Concept and Reference Group [J] . Danupol Hoonsopon Journal of Asia - Pacific Business . 2016,第2期

机译：加速采用泰国消费者的新产品：自主品牌概念和参考群体的调节作用
4. Consumer Adoption of Radically New Products: The Role of Expected Learning Opportunities [C] . AjmalHafeez, Marit Engeset, Fred Seines Winter Marketing Academic Conference . 2017

机译：消费者采用自由基新产品：预期的学习机会的作用
5. Empirical analysis of dynamic consumer choice behavior: Micromodeling the new product adoption process with heterogeneous and forward-looking consumers. [D] . Song, Inseong. 2002

机译：动态消费者选择行为的实证分析：对具有异类和前瞻性消费者的新产品采用过程进行微观建模。
6. Do Consumers Change Their Perception of Liking Expected Satiety and Healthiness of a Product If They Know It Is a Ready-to Eat Meal? [O] . Laura Laguna, Beatriz Gómez, María D. Garrido, 2020

机译：如果他们知道它是准备吃饭消费者是否会改变他们对喜欢预期的饱腹感和健康的看法？
7. Consumer Adoption of Consumer-Created vs. Expert-Created Information: Moderating Role of Prior Product Attitude [O] . Do-Hyung Park 2021

机译：消费者采用消费者创造的与专家创作的信息：更适度的产品态度的作用

Consumer Adoption of Radically New Products: The Role of Expected Learning Opportunities

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