Network media is influencing private college students' moral cognition, behavior and psychology from various perspectives. This paper is going to analyze the effect on their morality caused by network media from both positive and negative ways based on dialectical thinking, hoping to help private colleges make good preparations for moral cultivation in the situation that private colleges are growing vigorously. Network, as an important media and method in the current era, is changing people's production, living styles as well as ideology and ideas. Moral cultivation for college students is a process of learning by doing, which does not only require theoretical learning but also practice. Private colleges, as cultural education places, provide a good environment for moral cultivation. Therefore, moral cultivation education of college students should be an important part of education. However, with the rapid development of network media driven by science and technology, moral education of private college students in the virtual world is facing unprecedented chances and opportunities.
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