Researching Driving Mechanism and Ways of Innovation Development on Rural Tourism

摘要

Rural tourism is a tour type based on rural community with the unique form of production, life style and pastoral scenery, which is of vital to cope with issues concerning agriculture, countryside and farmers, to bridge the income gap and to promote urban and rural overall plannings. It is essential to improve quality and effect in local tourism industry. Rural tourism in Liaoning province has formed scale and brand effect with abundant resources in recent years, but it is suffering bottleneck due to various factors which limits its economic and social function in need of the support from theoretical study and innovation. This paper puts forward six ways of innovation on rural tourism from the practice of rural tourism in Liaoning province by a theoretical analysis and an empirical method.