The Demand Analysis of Green Food in E-commerce

摘要

Although green food have many benefits and have got many achievements, green food penetration and consumer awareness in China is not enough, and the E-commerce marketing strategy is not perfect at the same time. On the basis of these problems, this paper investigate customers' demand motivation through a questionnaire, including price, logistics, quality, safety, taste, experience new products, quality, environmental protection, consumer recommendations, customer service, service level, service attitude and business credit to analysis their relationship and what motivation is the most decisional by cross tabulation, correlation analysis, cluster analysis and factor analysis. After that, this paper provides some marketing strategies and E-commerce advice.