Research on the Design Ideas of Exhibition Design from the Perspective of Visual Beauty

摘要

Exhibition design is typically nested in various fields, such as all kinds of museums, shopping malls and window display stands, etc. Besides, exhibition design covers different contents at many levels, including the planning and development of exhibits, the application of various spaces, etc. In other words, the design idea of exhibition design shall take into account the issue that how a variety of exhibition factors can fully reveal the characteristics of goods and the advantages of enterprises within certain time and space so as to achieve economic benefits or commercial interests. However, the diversiform development of modern society has impelled people to improve their spiritual needs and psychological demands for aesthetics and cultures during the process of consumption. The exhibition design therefore, tends to take the aesthetic experiences and aesthetic knowledge as the design idea and develop an integrated system design that combines functionality with aesthetics by creating certain degrees of visual beauty. This paper is composed of three parts: Firstly, give a short introduction on the development and dissemination of exhibition design; secondly, describe the influence of visual beauty on the design ideas of exhibition design; lastly, use examples to analyze the formal expression of exhibition design from the perspective of visual beauty. In short, the preference of exhibition design for visual beauty can not only promote the development of exhibition design, but is conducive to stimulating market economy and enhancing the aesthetic consciousness of the public.