The Reform in Knowledge Service in the Internet Age

摘要

With the development of internet technology, the age of the knowledge economy has come and brought about the substantial reform in knowledge service, which prompted platform vendors and users to adjust their behavior in accordance with different kinds of reforms. To learn about the change of knowledge service in all aspects, this paper conducted statistical analysis to explore modern Internet-based knowledge service platforms from multiple angles. After in-depth investigation and case analysis, the author found that the form of knowledge service platforms had been verifying, innovative products had been springing up and the rights of pricing had been gradually transferring from merchants to consumers. In this case, a huge challenge was posed to knowledge-based enterprises regarding to their management and marketing models and they began engaging themselves in various new attempts, strengthening the application and innovation of existing theories, drawing on the experience of other successful enterprises and consolidating each link in management and marketing in order to survive in the ever-changing market.