Discourse, Identity and Strategy: The Analysis of China's Cultural Diplomacy Based on the Case of Confucius Institutes

摘要

While China's rise in economic and military power, it adjusted its strategic perspective and it has put many new measures in place of which the Confucius Institute is one. Being one of the strategies of cultural diplomacy, Confucius Institute is mainly to improve the soft power of China in the age of globalization. In the paper, the Confucius Institutes will be analyzed from the perspective of post structuralism, that is, the relationships among the discourse of China, the identity of China and Confucius Institutes will be analyzed in details. The implementation of Confucius Institutes caters to the evolving discourse and identity of China.