Research On The Influence Of Advertisement Positioning On Brand Shaping

机译：广告定位对品牌塑造的影响研究

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Advertising is an effective way of sales promotion. Proper advertisement positioning plays an important role in brand shaping and promotes the brand's value. At the same time, incorrect positioning will destroy brand image. Advertisement positioning theory and practice are investigated. And some elements influencing on brand shaping are analyzed.

机译：广告是一种有效的促销方式。适当的广告定位在品牌塑造和促进品牌的价值中起着重要作用。与此同时，不正确的定位将破坏品牌形象。研究了广告定位理论和实践。分析了影响品牌整形的一些元素。

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《International Conference on Economy, Management and Education Technology》|2015年||共6页
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作者
Ya Xiao; Fei Teng;
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原文格式 PDF
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中图分类 TP3-53;
关键词
Advertisement brand; Advertisement positioning; Brand shaping;

机译：广告品牌;广告定位;品牌塑造;

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2. Place In Practice A Study On The Delivery Of City Branding Advertisements In China City Branding Advertisement On CCTV, 2007-2010 [J] . Wen Chunying Journal of place management and development . 2013,第1期

机译：在实践中对中国城市品牌广告投放的研究中国中央电视台城市品牌广告，2007-2010
3. How nostalgic brand positioning shapes brand equity: differences between emerging and developed markets [J] . Heinberg Martin, Katsikeas Constantine S., Ozkaya H. Erkan, Journal of the Academy of Marketing Science . 2020,第5期

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4. Research On The Influence Of Advertisement Positioning On Brand Shaping [C] . Ya Xiao, Fei Teng International Conference on Economy, Management and Education Technology . 2015

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5. Brand positioning map and analysis using web scraping and advertisement analysis [D] . Bhatt, Surya 2015

机译：品牌定位图以及使用网页抓取和广告分析的分析
6. Effects of Self-Expressive Brand and Susceptibility to Interpersonal Influence on Brand Addiction: Mediating Role of Brand Passion [O] . Shizhen Bai, Yue Yin, Yubing Yu, 2021

机译：自我表现形态与人际态度对品牌成瘾影响的影响：品牌激情的中介作用
7. Research On The Influence Of Advertisement Positioning On Brand Shaping [O] . Ya Xiao, Fei Teng 2015

机译：广告定位对品牌塑造的影响研究

Research On The Influence Of Advertisement Positioning On Brand Shaping

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