Agent-based Modeling of Consumer Purchase Decision-making Process considering Quality of Web

摘要

The problem of consumer purchase decision-making has been of great interest of researchers. The traditional model of mathematics and statistics is a static process. However, consumer purchase decision-making includes many fields, which is a social process of complexity. So, this paper builds an agent-based model of consumer purchase decision-making. Moreover, an agent-based frame structure of the consumer's purchasing behaviors considering quality of website is proposed. The frame structure is a motivation function that involves price of commodity, quality of commodity, and quality of web. In the future, the agent-based model need to be executed in the simulation platform and validated systematically.