The Mobile Technology Acceptance Mechanism of Ningbo Electronic Commerce Enterprise under Government Intervention

摘要

Electronic commerce enterprises adoption and usage of mobile information technologies currently is one of the most fashion trends in information systems research field. In the present research on electronic commerce enterprises, the research of mobile technology acceptance mechanism in Ningbo context is insufficient, lacking the empirical analysis, especially the analysis on adoption influence mechanism under government intervention. The paper researches on the mobile technology acceptance mechanism of Ningbo electronic commerce enterprise under government intervention. It reveals that the behavior science plays a significant role in the evolution of the mobile technology acceptance mechanism and gives an acceptance mechanism under government intervention. It concludes that the mobile technology acceptance mechanism is a useful mechanism which can effectively improve the performance of information technology and support the technology acceptance decision for managers.