On the Background of 'One Belt and One Road + Internet' The Dilemma and Strategy of TCM 'Culture Output'

摘要

With the development of the strategy of "One Belt and One Road/Beijing Silk Road Initiative", the Asia-Europe Continental Bridge ushers the economic and cultural exchanges once again; On the background of the concept of "Internet +", the traditional industry drives to the fast track of development. As the wisdom crystallization of Chinese culture for thousands of years, Traditional Chinese Medicine (TCM), on the background of cultural globalization, leveraging on "One Belt and One Road" and "Internet +", has become a guarantee to strengthen Chinese cultural soft power. In the process of internationalization of TCM, it is faced with many bottlenecks. This paper focuses on analyzing of the background and problems, and further puts forward the strategies and solutions of "culture output" on TCM.