A Probe into the Factors of Rise and Fall of Co-produced TV Series in China: Case Analysis of the Co-produced Teleplay Princess Pearl

摘要

Standing at the peak of the co-produced teleplays in China, Princess Pearl represents the heyday of Chinese co-produced teleplays. At the same time, the course of cooperative production and broadcast of the Princess Pearl Trilogy accords with the rise and fall of co-production in mainland China and is of great referential value for investigating the future development of China's co-produced teleplays. Among all the conditions, the power of political, economic, and social network capital jointly drove the birth of the teleplay; regional cultural consultation contributed to its access to cross-regional markets; and the squandering of icon resources and hybridization strategy led to the decline of the co-production in this field.