The Functions and Expressions of English Euphemism in Business Negotiation

摘要

After China joining to WTO, China's economy is developing rapidly. The connection between China and the world is closer than before. Under the situation of economic globalization, business activities among countries increase frequently and business negotiation plays a very important role. Because negotiators come from different countries or regions, there are difficulties in language communication, and they all have different characters which cause conflict, and even to make negotiation suspended or failure. Euphemism is a general but extremely important language phenomenon in modern society. It is a kind of language expression which is produced in order to help people achieve practical results in social events. What's more, euphemism is an effective way to coordinating the interpersonal relationship. Especially in business negotiation, euphemism plays a role of "lubricant". The proper use of euphemism can ease the tension, avoid conflicts, break the Ice and increase the chances of success in negotiation. What's more, It can maintain the friendly relations between the both sides, so euphemism is an effective way to capture business opportunities and expand the market. It is meaningful for us to understand and study euphemism in business negotiation. Therefore, this paper studies the function and expression to analysis its methods of using and significance in business negotiation.