The Flexible Inheritance of Traditional Chinese Costume Culture: A Case Study of 'New Chinese-style Outfits'

摘要

Based on the characteristic of duality of traditional Chinese costume, we have pointed out the necessity for flexible inheritance of costume culture and also have stressed on the analysis of features on the innovation and inheritance of traditional Chinese costume culture by "New Chinese-Style Outfits" from APEC. We have realized that the key points for its success are as follow: creative application of design, color and traditional fabric, internationalization of design theory, optimization of manufacturing technique, expression of traditional graphics, consideration on the way to dress and integration of diversity in aesthetics. And in this case, we have put forward the factors for the innovation and inheritance of it. The guarantee of this inheritance is cultural consciousness, the key step is to keep its original style and make development appropriately, the trend is to set up its own brand and the way to spread it is to make use of multi-channel platforms. What's more, we hope to help the inheritance and innovation of traditional Chinese costume.