Direct Supply Chain from Forest to House Builder: A Japanese Business Model

摘要

We developed a direct supply chain from a forest to a house builder for environment-friendly wooden long-life housing based on the 'progressive market-in' method. This business model successfully incorporates the external environmental value of the house into its market price.In this paper, we discuss the direct supply chain business model and its environmental effect in Japan, using a micro approach (for individual economic bodies) and a macro approach for the country.